{"id":168,"date":"2025-12-30T19:55:18","date_gmt":"2025-12-30T19:55:18","guid":{"rendered":"https:\/\/aftermarketacademy.com\/?page_id=168"},"modified":"2026-04-08T14:26:06","modified_gmt":"2026-04-08T14:26:06","slug":"faq","status":"publish","type":"page","link":"https:\/\/aftermarketacademy.com\/?page_id=168","title":{"rendered":"FAQ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"168\" class=\"elementor elementor-168\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5d7ac e-flex e-con-boxed e-con e-parent\" data-id=\"9f5d7ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71a5c2b elementor-widget elementor-widget-text-editor\" data-id=\"71a5c2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>General<\/strong><\/p><p><strong>What is Aftermarket Academy?<\/strong><\/p><p>Aftermarket Academy provides structured, practical training for people who are new to the automotive aftermarket. Our programs help participants understand how the industry works \u2014 including its structure, key players, products, and business logic \u2014 so they can become productive more quickly in their roles.<\/p><p><strong>Who is the training designed for?<\/strong><\/p><p>The training is designed for:<\/p><ul><li>New hires in the automotive aftermarket<\/li><li>Career changers entering the industry<\/li><li>Graduates and junior employees<\/li><li>Employees changing roles or departments<\/li><li>Staff in sales, purchasing, marketing, operations, or support functions<\/li><\/ul><p>No prior automotive knowledge is required.<\/p><p><strong>Is this technical or mechanical training?<\/strong><\/p><p>No. The training is <strong>not technical and not focused on vehicle repair<\/strong>.<\/p><p>It focuses on understanding the industry, its structure, terminology, and how business is done \u2014 not on how to repair or diagnose vehicles.<\/p><p><strong>What makes Aftermarket Academy different?<\/strong><\/p><p>Aftermarket Academy focuses on:<\/p><ul><li>Foundational understanding rather than product selling<\/li><li>Clear, non-technical explanations<\/li><li>Real-world industry logic<\/li><li>Neutral and independent content<\/li><li>Practical relevance for daily work<\/li><\/ul><p>The goal is to help participants understand <em>how the aftermarket works as a system<\/em>.<\/p><p><strong>Training Content &amp; Format<\/strong><\/p><p><strong>What topics are covered?<\/strong><\/p><p>The one-day training covers:<\/p><ul><li>What the automotive aftermarket is and how it works<\/li><li>Market structure and key players<\/li><li>Products, categories, and terminology<\/li><li>How business is done (pricing, margins, logistics)<\/li><li>Industry trends and future developments<\/li><li>A 90-day starter guide for new employees<\/li><\/ul><p><strong>How long is the training?<\/strong><\/p><p>The standard program lasts <strong>one full day (approximately 7 hours)<\/strong>, including breaks.<\/p><p><strong>Is the training interactive?<\/strong><\/p><p>Yes. The session includes:<\/p><ul><li>Questions and discussion<\/li><li>Short exercises<\/li><li>Practical examples<\/li><li>Reflection moments<\/li><li>Q&amp;A throughout the day<\/li><\/ul><p>Participants are encouraged to ask questions at any time.<\/p><p><strong>What materials are included?<\/strong><\/p><p>Each participant receives:<\/p><ul><li>A structured digital workbook<\/li><li>A glossary of key aftermarket terms<\/li><li>Practical exercises<\/li><li>A 90-day starter guide<\/li><li>A certificate of participation<\/li><\/ul><p><strong>Is the training available online or in person?<\/strong><\/p><p>Both options are available:<\/p><ul><li><strong>Live online training<\/strong> (interactive session)<\/li><li><strong>On-site training<\/strong> at your location<\/li><\/ul><p>The content and learning objectives are the same in both formats.<\/p><p><strong>Customization &amp; Scope<\/strong><\/p><p><strong>Can the training be customized for our company?<\/strong><\/p><p>Yes. For in-house sessions, the training can be adapted to:<\/p><ul><li>Your company\u2019s role in the value chain<\/li><li>Your internal terminology<\/li><li>Your target customers<\/li><li>Specific departments<\/li><\/ul><p>Customization is discussed during the preparation phase.<\/p><p><strong>Can the training be adapted to specific roles?<\/strong><\/p><p>Yes. While the core structure remains the same, emphasis can be adjusted for:<\/p><ul><li>Sales teams<\/li><li>Purchasing teams<\/li><li>Marketing teams<\/li><li>Operations or support roles<\/li><\/ul><p><strong>Is this suitable for experienced employees?<\/strong><\/p><p>The training is primarily designed for newcomers, but experienced employees often benefit by:<\/p><ul><li>Gaining a clearer big-picture view<\/li><li>Aligning terminology and understanding<\/li><li>Refreshing fundamentals<\/li><li>Supporting onboarding consistency<\/li><\/ul><p><strong>Practical Details<\/strong><\/p><p><strong>How many participants can attend?<\/strong><\/p><p>Recommended group size:<\/p><ul><li><strong>8\u201315 participants<\/strong> for best interaction<\/li><\/ul><p>Larger groups are possible upon request.<\/p><p><strong>What language is the training delivered in?<\/strong><\/p><p>The training can be delivered in English, German, Dutch, French, Swedish, and Polish.<br \/>Other languages may be available depending on availability.<\/p><p><strong>What do participants need to prepare?<\/strong><\/p><p>Nothing in advance is required.<br \/>Participants only need to join with an open mindset and willingness to ask questions.<\/p><p><strong>Pricing &amp; Booking<\/strong><\/p><p><strong>How much does the training cost?<\/strong><\/p><p>Indicative pricing:<\/p><ul><li><strong>Open training:<\/strong> from \u20ac875 per participant<\/li><li><strong>In-house training:<\/strong> from \u20ac4,100 per day<\/li><li><strong>Customized programs:<\/strong> priced individually<\/li><\/ul><p>Final pricing depends on format, group size, and customization.<\/p><p><strong>How do we book a training?<\/strong><\/p><p>Simply contact us via the contact form or email. We will discuss your needs and propose a suitable format and date.<\/p><p><strong>Do you offer pilot or trial sessions?<\/strong><\/p><p>Yes. Pilot sessions can be arranged for first-time clients or larger rollout plans.<\/p><p><strong>Do you offer discounts?<\/strong><\/p><p>Discounts may be available for:<\/p><ul><li>Multiple sessions<\/li><li>Long-term partnerships<\/li><li>Larger groups<\/li><\/ul><p>Please contact us to discuss options.<\/p><p><strong>Outcomes &amp; Value<\/strong><\/p><p><strong>What results can we expect?<\/strong><\/p><p>Organizations typically see:<\/p><ul><li>Faster onboarding of new employees<\/li><li>Reduced confusion and fewer basic questions<\/li><li>Better cross-functional understanding<\/li><li>Increased confidence among new hires<\/li><li>More consistent internal communication<\/li><\/ul><p><strong>How is success measured?<\/strong><\/p><p>Success can be assessed through:<\/p><ul><li>Participant feedback<\/li><li>Manager feedback<\/li><li>Reduced onboarding time<\/li><li>Improved clarity in daily collaboration<\/li><\/ul><p><strong>About Aftermarket Academy<\/strong><\/p><p><strong>Who delivers the training?<\/strong><\/p><p>The training is delivered by experienced professionals with deep knowledge of the automotive aftermarket and strong facilitation skills.<\/p><p><strong>Is Aftermarket Academy independent?<\/strong><\/p><p>Yes. Aftermarket Academy is independent and does not promote specific brands, products, or suppliers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>General What is Aftermarket Academy? Aftermarket Academy provides structured, practical training for people who are new to the automotive aftermarket. Our programs help participants understand how the industry works \u2014 including its structure, key players, products, and business logic \u2014 so they can become productive more quickly in their roles. Who is the training designed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-168","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aftermarketacademy.com\/index.php?rest_route=\/wp\/v2\/pages\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aftermarketacademy.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/aftermarketacademy.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/aftermarketacademy.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aftermarketacademy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168"}],"version-history":[{"count":16,"href":"https:\/\/aftermarketacademy.com\/index.php?rest_route=\/wp\/v2\/pages\/168\/revisions"}],"predecessor-version":[{"id":277,"href":"https:\/\/aftermarketacademy.com\/index.php?rest_route=\/wp\/v2\/pages\/168\/revisions\/277"}],"wp:attachment":[{"href":"https:\/\/aftermarketacademy.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}