Get prepared for your new job in the automotive aftermaket – in one day.
Aftermarket Academy delivers practical, non-technical onboarding training that helps new employees understand how the automotive aftermarket really works.
Accelerate Onboarding and Build Aftermarket Confidence
Aftermarket Academy specializes in foundational training for professionals entering the automotive aftermarket. Our programs are designed to shorten onboarding time, reduce confusion, and help new hires contribute with confidence.
Starting a new role in the automotive aftermarket can be overwhelming
New employees often face:
- Complex structures and unfamiliar terminology
- Many different players and roles
- Unwritten rules and assumptions
- A steep learning curve in the first months
- Limited structured onboarding
As a result, valuable time is lost and confidence takes longer to build.
A clear, structured introduction to the aftermarket — in one day
Aftermarket Academy provides a focused, practical training that explains:
- How the automotive aftermarket is structured
- Who the key players are and how they interact
- What products, categories, and terms mean
- How business is done in daily practice
- What customers expect
- Which trends shape the future
All explained in clear, non-technical language. No prior industry knowledge required.
After completing the training, participants will be able to:
- Explain how the automotive aftermarket works
- Identify key players and their roles
- Understand product categories and terminology
- Recognize how pricing, margins, and logistics function
- Understand customer expectations
- Navigate their role with greater confidence
- Communicate more effectively across teams
Why companies choose Aftermarket Academy
- Shorter onboarding time
New hires understand the industry, terminology, and value chain faster. - Consistent baseline knowledge
Everyone starts with the same foundation — across departments and roles. - Higher employee confidence & engagement
Employees know how their role fits into the bigger picture. - Reduced onboarding burden for managers
Less time spent explaining basic concepts internally.