General
What is Aftermarket Academy?
Aftermarket Academy provides structured, practical training for people who are new to the automotive aftermarket. Our programs help participants understand how the industry works — including its structure, key players, products, and business logic — so they can become productive more quickly in their roles.
Who is the training designed for?
The training is designed for:
- New hires in the automotive aftermarket
- Career changers entering the industry
- Graduates and junior employees
- Employees changing roles or departments
- Staff in sales, purchasing, marketing, operations, or support functions
No prior automotive knowledge is required.
Is this technical or mechanical training?
No. The training is not technical and not focused on vehicle repair.
It focuses on understanding the industry, its structure, terminology, and how business is done — not on how to repair or diagnose vehicles.
What makes Aftermarket Academy different?
Aftermarket Academy focuses on:
- Foundational understanding rather than product selling
- Clear, non-technical explanations
- Real-world industry logic
- Neutral and independent content
- Practical relevance for daily work
The goal is to help participants understand how the aftermarket works as a system.
Training Content & Format
What topics are covered?
The one-day training covers:
- What the automotive aftermarket is and how it works
- Market structure and key players
- Products, categories, and terminology
- How business is done (pricing, margins, logistics)
- Industry trends and future developments
- A 90-day starter guide for new employees
How long is the training?
The standard program lasts one full day (approximately 7 hours), including breaks.
Is the training interactive?
Yes. The session includes:
- Questions and discussion
- Short exercises
- Practical examples
- Reflection moments
- Q&A throughout the day
Participants are encouraged to ask questions at any time.
What materials are included?
Each participant receives:
- A structured digital workbook
- A glossary of key aftermarket terms
- Practical exercises
- A 90-day starter guide
- A certificate of participation
Is the training available online or in person?
Both options are available:
- Live online training (interactive session)
- On-site training at your location
The content and learning objectives are the same in both formats.
Customization & Scope
Can the training be customized for our company?
Yes. For in-house sessions, the training can be adapted to:
- Your company’s role in the value chain
- Your internal terminology
- Your target customers
- Specific departments
Customization is discussed during the preparation phase.
Can the training be adapted to specific roles?
Yes. While the core structure remains the same, emphasis can be adjusted for:
- Sales teams
- Purchasing teams
- Marketing teams
- Operations or support roles
Is this suitable for experienced employees?
The training is primarily designed for newcomers, but experienced employees often benefit by:
- Gaining a clearer big-picture view
- Aligning terminology and understanding
- Refreshing fundamentals
- Supporting onboarding consistency
Practical Details
How many participants can attend?
Recommended group size:
- 8–15 participants for best interaction
Larger groups are possible upon request.
What language is the training delivered in?
The training can be delivered in English, German, Dutch, French, Swedish, and Polish.
Other languages may be available depending on availability.
What do participants need to prepare?
Nothing in advance is required.
Participants only need to join with an open mindset and willingness to ask questions.
Pricing & Booking
How much does the training cost?
Indicative pricing:
- Open training: from €875 per participant
- In-house training: from €4,100 per day
- Customized programs: priced individually
Final pricing depends on format, group size, and customization.
How do we book a training?
Simply contact us via the contact form or email. We will discuss your needs and propose a suitable format and date.
Do you offer pilot or trial sessions?
Yes. Pilot sessions can be arranged for first-time clients or larger rollout plans.
Do you offer discounts?
Discounts may be available for:
- Multiple sessions
- Long-term partnerships
- Larger groups
Please contact us to discuss options.
Outcomes & Value
What results can we expect?
Organizations typically see:
- Faster onboarding of new employees
- Reduced confusion and fewer basic questions
- Better cross-functional understanding
- Increased confidence among new hires
- More consistent internal communication
How is success measured?
Success can be assessed through:
- Participant feedback
- Manager feedback
- Reduced onboarding time
- Improved clarity in daily collaboration
About Aftermarket Academy
Who delivers the training?
The training is delivered by experienced professionals with deep knowledge of the automotive aftermarket and strong facilitation skills.
Is Aftermarket Academy independent?
Yes. Aftermarket Academy is independent and does not promote specific brands, products, or suppliers.