1. The Automotive Aftermarket Explained
Market structure, value creation, and lifecycle,
2. Market Structure & Key Players
Manufacturers, distributors, workshops, networks
3. Products, Categories & Terminology
OE/OEM, quality levels, private labels
4. How Business Is Done
Pricing, margins, availability, logistics
5. Trends & the Future
Electrification, digitalization, legislation
6. 90-Day Starter Guide
Clear next steps for new employees
7. Follow up consult
Follow up consult, after 40 days, to discuss additional questions and experiences
FORMAT & DELIVERY
Flexible delivery options
- One-day training (approx. 6 hours)
- On-site or live online
- Interactive format with discussion and examples
- Includes participant workbook & glossary
- Includes one-to-one follow-up session (30 mins), 40 days after the training, to discuss additional questions and experiences
Recommended group size: 8–15 participants.